{"id":405,"date":"2026-05-11T01:34:32","date_gmt":"2026-05-11T01:34:32","guid":{"rendered":"https:\/\/usfca.design\/2026\/?page_id=405"},"modified":"2026-05-11T07:41:03","modified_gmt":"2026-05-11T07:41:03","slug":"katharina-gotschl-2","status":"publish","type":"page","link":"https:\/\/usfca.design\/2026\/katharina-gotschl-2\/","title":{"rendered":"katharina-gotschl"},"content":{"rendered":"\n<div class=\"btl-page\">\n\n\n  <nav class=\"btl-nav\">\n    <a href=\"\/2026\" class=\"btl-logo\">\n  <img decoding=\"async\" src=\"https:\/\/usfca.design\/2026\/wp-content\/uploads\/2026\/05\/LOGOTYPE.png\" alt=\"Between The Lines\">\n<\/a>\n    <div class=\"btl-navlinks\">\n      <a href=\"\/2026\/exhibition\">Exhibition<\/a>\n      <a href=\"\/2026\/information\">Information<\/a>\n      <a href=\"\/2026\/directory\">Directory<\/a>\n    <\/div>\n  <\/nav>\n\n  <div class=\"btl-profile\">\n\n<div class=\"btl-bio-card\">\n  <div class=\"btl-bio-card-inner\">\n    <img decoding=\"async\" src=\"https:\/\/usfca.design\/2026\/wp-content\/uploads\/2026\/05\/katharina-gotschl.jpg\">\n    <div class=\"btl-bio-card-info\">\n      <h2 class=\"btl-bio-card-name\">KATHARINA G\u00d6TSCHL<\/h2>\n      <p class=\"btl-bio-card-meta\">Pronouns: PRONOUNS: she\/her<\/p>\n      <p class=\"btl-bio-card-meta\">Major: Design<\/p>\n      <a target=\"_blank\" href=\"https:\/\/katharinagoetschl.com\/\" class=\"btl-bio-card-link\">katharinagoetschl.com<\/a>\n      <p class=\"btl-bio-card-bio\">I am Katharina G\u00f6tschl, an athlete and graphic\/ industrial designer from\nAustria, who is currently based in San Francisco. I have developed my skills through hands-on\nprojects in branding, typography, web design and industrial design while pursuing my\nstudies at the Academy of Art University and University of San Francisco. I create work\nthat balances functionality and aesthetics. I believe that great design is about\nunderstanding the story, the audience, and the purpose behind each project. My work\nranges from editorial pieces to branding campaigns to product concepts, which are all\nrooted in research, a process of observing, questioning, and analyzing context, user\nbehavior, for intentional design decisions.\n<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n    <div class=\"btl-project\">\n      <h1 class=\"btl-project-title\">\u201cMy name is\u2026\u201d<\/h1>\n      <p class=\"btl-project-statement\">\u201cMy name is\u2026\u201d is a project deeply rooted experience as a student-athlete\nat the University of San Francisco. For years running was the foundation of how I\nunderstood myself, how I structured my time and how I connected with others. After a\ncareer ending injury, I lost a defining part of my identity, something I was not prepared to\nlose this soon. What followed was a period of uncertainty, and grief. This grief was not\nalways visible, it existed in the absence of routine, and the loss of physical movement. It was\nthe grief of losing a version of myself that I had spent years building, and grief for the\nfuture I imagined for myself. Without running, I was forced to try to understand who I am\nwithout the thing that once defined me.<br><br>\n\n\u201cMy name is\u2026\u201d emerges from the process of loss and reconstruction. My project explores\nidentity, questioning how we define ourselves when a central part of our identity is taken\naway. I learned that identity is something fluid, shaped not only by what we gain but also\nby what we lose. Through my design, I translate the emotional process of grief, loss, and\nreconstruction into a visual and audio experience. \u201cMy name is\u2026\u201d becomes a statement\nand a question at the same time. It reflects the tension between who I was, who I am, and\nwho I am becoming. By engaging with my work, viewers are invited to consider their own\nidentities, how it is built and how it evolves through a change.\n<\/p>\n    <\/div>\n\n  <\/div>\n\n<footer class=\"btl-footer\">\n    <div class=\"btl-footer-col\">\n      <p class=\"btl-footer-site\">BETWEEN THE LINES<\/p>\n      <p class=\"btl-footer-muted\">USFCA Design &#038; Fine Arts<\/p>\n      <p class=\"btl-footer-muted\">Class of 2026<\/p>\n    <\/div>\n    <div class=\"btl-footer-col\">\n      <p class=\"btl-footer-heading\">Design<\/p>\n      <a href=\"https:\/\/www.instagram.com\/usfcadesign\/\">Instagram<\/a>\n      <a href=\"https:\/\/usfca.design\">Past Exhibitions<\/a>\n    <\/div>\n    <div class=\"btl-footer-col\">\n      <p class=\"btl-footer-heading\">Fine Arts<\/p>\n      <a href=\"https:\/\/www.instagram.com\/usfcafinearts\/\">Instagram<\/a>\n    <\/div>\n    <div class=\"btl-footer-col\">\n      <p class=\"btl-footer-heading\">Information<\/p>\n      <a href=\"\/2026\/information\">Information<\/a>\n      <a href=\"\/2026\/exhibition\">Exhibition<\/a>\n      <a href=\"\/2026\/directory\">Directory<\/a>\n    <\/div>\n  <\/footer>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Exhibition Information Directory KATHARINA G\u00d6TSCHL Pronouns: PRONOUNS: she\/her Major: Design katharinagoetschl.com I am Katharina G\u00f6tschl, an athlete and graphic\/ industrial designer from Austria, who is currently based in San Francisco. I have developed my skills through hands-on projects in branding, typography, web design and industrial design while pursuing my studies at the Academy of Art [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-405","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>katharina-gotschl - Between The Lines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/usfca.design\/2026\/katharina-gotschl-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"katharina-gotschl - Between The Lines\" \/>\n<meta property=\"og:description\" content=\"Exhibition Information Directory KATHARINA G\u00d6TSCHL Pronouns: PRONOUNS: she\/her Major: Design katharinagoetschl.com I am Katharina G\u00f6tschl, an athlete and graphic\/ industrial designer from Austria, who is currently based in San Francisco. 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