KATHARINA GÖTSCHL
katharinagoetschl.comI am Katharina Götschl, an athlete and graphic/ industrial designer from Austria, who is currently based in San Francisco. I have developed my skills through hands-on projects in branding, typography, web design and industrial design while pursuing my studies at the Academy of Art University and University of San Francisco. I create work that balances functionality and aesthetics. I believe that great design is about understanding the story, the audience, and the purpose behind each project. My work ranges from editorial pieces to branding campaigns to product concepts, which are all rooted in research, a process of observing, questioning, and analyzing context, user behavior, for intentional design decisions.
“My name is…”
“My name is…” is a project deeply rooted experience as a student-athlete
at the University of San Francisco. For years running was the foundation of how I
understood myself, how I structured my time and how I connected with others. After a
career ending injury, I lost a defining part of my identity, something I was not prepared to
lose this soon. What followed was a period of uncertainty, and grief. This grief was not
always visible, it existed in the absence of routine, and the loss of physical movement. It was
the grief of losing a version of myself that I had spent years building, and grief for the
future I imagined for myself. Without running, I was forced to try to understand who I am
without the thing that once defined me.
“My name is…” emerges from the process of loss and reconstruction. My project explores
identity, questioning how we define ourselves when a central part of our identity is taken
away. I learned that identity is something fluid, shaped not only by what we gain but also
by what we lose. Through my design, I translate the emotional process of grief, loss, and
reconstruction into a visual and audio experience. “My name is…” becomes a statement
and a question at the same time. It reflects the tension between who I was, who I am, and
who I am becoming. By engaging with my work, viewers are invited to consider their own
identities, how it is built and how it evolves through a change.