Fountain of Youth

Beginning at an early age, women receive subliminal, and often overt messages about the importance of their appearance, conveyed through society, media, and advertising. As women age, these messages stay stagnant rather than evolving, projecting a narrow view of what a woman is supposed to look like. The beauty industry perpetuates the sentiment that value diminishes with age, and because of that, aging is something to be feared. 

Fountain of Youth is a skincare line critiquing the pursuit of unattainable youthful beauty. With ethereal packaging and outrageous ingredients, the brand is designed to be viewed from a satirical lens, with each skincare product offering its user something new and impossible. This project aims to spark conversations about the ways in which the beauty industry has shaped women’s identities.