John Cruz
he/him
Design Major, Fine Arts Minor
johncruz.work
Born and raised in the Philippines, now a San Francisco-based graphic designer originally from Los Angeles. Passionate about expanding design culture in the Philippines and inspiring younger generations. Thrives on creative challenges, always seeking to think innovatively and produce impactful results.
The Bayani project aims to address the lack of awareness and recognition of the Filipino national heroes by producing a book publication and poster series that celebrate their lives and accomplishments. The Philippines has a rich cultural and historical background, with a long line of heroes who fought for the country’s independence and democracy.
Unfortunately, their stories are often overlooked, leading to their achievements being forgotten. This project is really important to me because as a member of the younger generation in the Philippines, I have noticed that these heroes do not receive the recognition they deserve for their contributions to the country. It is crucial to acknowledge and study their role in shaping our country’s identity and culture.
The Bayani book publication provides comprehensive biographies of the national heroes, showcasing their backgrounds, accomplishments, and significance to Philippine history and development. Through storytelling and visuals, readers gain a deeper understanding of the heroes’ contributions to the nation’s independence efforts and the long-lasting effects of their triumphs. The poster series serves as a symbolic tribute to these heroes, promoting awareness and recognition of their legacies.
By promoting greater appreciation for the country’s cultural heritage and instilling a sense of national pride, the Bayani project aims to inspire Filipinos to honor and uphold the ideals and values of their national heroes. Ultimately, this project seeks to close the gap in knowledge of the Filipino national heroes’ tales and ensure that their achievements are remembered for generations to come.