{"id":968,"date":"2021-05-18T06:12:34","date_gmt":"2021-05-18T06:12:34","guid":{"rendered":"https:\/\/usfca.design\/2021\/?page_id=968"},"modified":"2021-05-19T19:13:13","modified_gmt":"2021-05-19T19:13:13","slug":"chu","status":"publish","type":"page","link":"https:\/\/usfca.design\/2021\/students\/chu\/","title":{"rendered":"Chu"},"content":{"rendered":"<div class=\"navigation-container\">\r\n<ul class=\"navigation\">\r\n<li><a class=\"nav-links\" href=\"https:\/\/usfca.design\/2021\/\"><span class=\"home-icon\">b<\/span>home<\/a><\/li>\r\n<li><a class=\"nav-links\" href=\"https:\/\/usfca.design\/2021\/about\/\"><span class=\"home-icon\">j<\/span>about<\/a><\/li>\r\n<li><a class=\"nav-links\" href=\"https:\/\/usfca.design\/2021\/students\/\"><span class=\"directory-icon\">q<\/span>directory<\/a><\/li>\r\n<li><a class=\"nav-links\" href=\"https:\/\/www.instagram.com\/usfcadesign\/\" target=\"_blank\" rel=\"noopener\"><span class=\"instagram-icon\">y<\/span>instagram<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n\r\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 25%;\">\r\n<div style=\"height: 50px;\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<div class=\"student-column\">\r\n<p class=\"student-name\">Joanne Chu (she\/her)<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" class=\"wp-image-973\" src=\"https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot-1024x1024.jpg\" alt=\"\" srcset=\"https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot-1024x1024.jpg 1024w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot-300x300.jpg 300w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot-150x150.jpg 150w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot-768x768.jpg 768w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot-48x48.jpg 48w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot-250x250.jpg 250w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot-550x550.jpg 550w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot-800x800.jpg 800w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot-180x180.jpg 180w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot-500x500.jpg 500w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/chu-headshot.jpg 1278w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"student-statement\">I am a first generation Chinese American designer based in California. I was born and raised in Los Angeles, where there is a melting pot of different cultures and languages. I am most inspired by the powerful women in my life and the diversity in my communities. As a designer, I seek to find intersections between gender, the Asian diasporic experience, women\u2019s empowerment, and how fashion plays a role within all of them.<\/p>\r\n\r\n\r\n\r\n<div class=\"student-details-window\">\r\n<div class=\"student-details-top\"><\/div>\r\n<p class=\"student-details\"><span class=\"project-icons\"> L <a href=\"https:\/\/www.jochucreative.com\/\" target=\"_blank\" rel=\"noopener\"> www.jochucreative.com<\/a> <br \/><span class=\"project-icons\"> O <span class=\"major-minor\"> Design Major <\/span> <br \/><span class=\"project-icons\"> X <span class=\"major-minor\"> Fine Arts Minor <\/span> <br \/><span class=\"project-icons\"> R <span class=\"location\"> San Francisco, CA <\/span> <\/span><\/span><\/span><\/span><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis: 75%;\">\r\n<div style=\"height: 50px;\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<div class=\"project-column\">\r\n<div class=\"project-window-top\">\r\n<div class=\"project-title\">\r\n<h1>Jia Jewelry<\/h1>\r\n<\/div>\r\n<div class=\"window-x\">\r\n<div class=\"line-1\"><\/div>\r\n<div class=\"line-2\"><\/div>\r\n<\/div>\r\n<\/div>\r\n<p class=\"project-description\">For my thesis project, I wanted to honor Chinese culture and empower Asian Americans through jade jewelry. Jia Jewelry is an attempt to reconnect with my roots, a feat that many Asian Americans take on after years of assimilating into American culture. Despite the generational and cultural differences within my own family, what the powerful women in my family all have in common is the love for jewelry and that is how I am able to connect with my grandmother despite the language barrier. Jade jewelry holds a lot of symbolism in Chinese culture as it stands for protection and prosperity. It gives a sense of empowerment. I feel that much of the jade jewelry market online is detrimental to Asian representation because a lot of the language used is exoticist and promotes eurocentric ideas. This is why I felt a jade jewelry brand that centers Asian Americans was important in reclaiming and subverting the narrative. The name of my jewelry brand, Jia, translates to \u201chome\u201d. Given the current social-political climate, it would be empowering for Asian Americans to be able to carry with them a piece of protection, of identity, of heritage, and of our ancestral home. <br \/><br \/><span style=\"font-family: Consolas-Bold;\">View project website:<\/span> <a href=\"https:\/\/jiajewelry.squarespace.com\/\" target=\"_blank\" rel=\"noopener\"> Jia Jewelry<\/a><\/p>\r\n<!-- DELETE THIS \/DIV AFTER FINALIZING PROJECT IMGS -->\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1103\" src=\"https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/001chu1-749x1024.jpg\" alt=\"\" width=\"562\" height=\"768\" srcset=\"https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/001chu1-749x1024.jpg 749w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/001chu1-219x300.jpg 219w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/001chu1-768x1051.jpg 768w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/001chu1-1123x1536.jpg 1123w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/001chu1-250x342.jpg 250w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/001chu1-550x752.jpg 550w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/001chu1-800x1094.jpg 800w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/001chu1-132x180.jpg 132w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/001chu1-365x500.jpg 365w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/001chu1.jpg 1497w\" sizes=\"auto, (max-width: 562px) 100vw, 562px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1108\" src=\"https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-1024x708.jpg\" alt=\"\" width=\"768\" height=\"531\" srcset=\"https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-1024x708.jpg 1024w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-300x207.jpg 300w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-768x531.jpg 768w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-1536x1061.jpg 1536w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-1568x1083.jpg 1568w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-250x173.jpg 250w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-550x380.jpg 550w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-800x553.jpg 800w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-261x180.jpg 261w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-434x300.jpg 434w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2-724x500.jpg 724w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/002chu2.jpg 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1109\" src=\"https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1024x717.jpg\" alt=\"\" width=\"768\" height=\"538\" srcset=\"https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1024x717.jpg 1024w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-300x210.jpg 300w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-768x538.jpg 768w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1536x1076.jpg 1536w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1568x1098.jpg 1568w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-250x175.jpg 250w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-550x385.jpg 550w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-800x560.jpg 800w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-257x180.jpg 257w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-428x300.jpg 428w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-714x500.jpg 714w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4.jpg 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1111\" src=\"https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-1024x717.jpg\" alt=\"\" width=\"768\" height=\"538\" srcset=\"https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-1024x717.jpg 1024w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-300x210.jpg 300w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-768x538.jpg 768w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-1536x1076.jpg 1536w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-1568x1098.jpg 1568w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-250x175.jpg 250w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-550x385.jpg 550w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-800x560.jpg 800w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-257x180.jpg 257w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-428x300.jpg 428w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1-714x500.jpg 714w, https:\/\/usfca.design\/2021\/wp-content\/uploads\/2021\/05\/004chu4-1.jpg 2048w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>bhome jabout qdirectory yinstagram Joanne Chu (she\/her) I am a first generation Chinese American designer based in California. I was born and raised in Los Angeles, where there is a melting pot of different cultures and languages. I am most inspired by the powerful women in my life and the diversity in my communities. As<a class=\"more-link\" href=\"https:\/\/usfca.design\/2021\/students\/chu\/\">Continue reading <span class=\"screen-reader-text\">&#8220;Chu&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":154,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/page\/fullwidth.php","meta":{"bgseo_title":"","bgseo_description":"","bgseo_robots_index":"index","bgseo_robots_follow":"follow","footnotes":""},"wf_page_folders":[10],"class_list":["post-968","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/usfca.design\/2021\/wp-json\/wp\/v2\/pages\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/usfca.design\/2021\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/usfca.design\/2021\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/usfca.design\/2021\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/usfca.design\/2021\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":10,"href":"https:\/\/usfca.design\/2021\/wp-json\/wp\/v2\/pages\/968\/revisions"}],"predecessor-version":[{"id":1597,"href":"https:\/\/usfca.design\/2021\/wp-json\/wp\/v2\/pages\/968\/revisions\/1597"}],"up":[{"embeddable":true,"href":"https:\/\/usfca.design\/2021\/wp-json\/wp\/v2\/pages\/154"}],"wp:attachment":[{"href":"https:\/\/usfca.design\/2021\/wp-json\/wp\/v2\/media?parent=968"}],"wp:term":[{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/usfca.design\/2021\/wp-json\/wp\/v2\/wf_page_folders?post=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}